Buyer Personas: Help define the industry benchmark
Buyer personas are portraits of target audiences portrayed as individuals (“Ted the technical buyer”) who are prospects for specific offerings. But there is little industry intelligence about how they are created, how much time and money they take, where they are being applied, and to what degree of success. This confidential cross-industry survey is the first comprehensive, definitive look at the state of buyer personas.
For your investment of just 10 minutes we will send you an analysis of how your colleagues and competitors are using buyer personas in their content marketing, campaign planning, and more. Please start by clicking https://www.surveymonkey.com/s/stateofbuyerpersonas2